PurposeKit

Helping charities use AI to save lives, raise more money, protect the climate, end drowning and much more.

AI tools to expand your reach, research to guide your decisions, and training to help you learn new skills.

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Free. Look around without an account — sign in with just your email to run the AI tools.

Good places to start

Start with the job in front of you.

Does this incident need reporting?

GovernanceUses AI

Serious Incident Triage. Describe what happened and get a reasoned view on whether the Charity Commission needs to hear about it, with next steps.

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Draft our reserves policy

GovernanceUses AI

Reserves Policy Drafter. A policy for the trustees’ annual report, aligned to CC19 — what to hold, why, and what to do above or below target.

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Check a campaign before it goes out

FundraisingUses AI

Fundraising Code Campaign Checker. Tests your plan against the Fundraising Regulator’s Code of Fundraising Practice — before launch, not after a complaint.

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Work out our Gift Aid claim

FinanceNo sign-in needed

Gift Aid Calculator. Gift Aid and GASDS worked out from your donations, so you know exactly what to reclaim from HMRC.

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Practise a difficult donor conversation

FundraisingNo sign-in needed

Fundraising Conversation Simulator. A street sign-up, a major donor lunch, a legacy call — then a turn-by-turn replay of what each answer cost you. About ten minutes.

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Write an inclusive job description

PeopleUses AI

Inclusive Job Description Drafter. A clear description for a charity role, without the language that quietly puts off diverse candidates.

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All the tools, searchable by area →

From the research

Evidence you can argue from.

Interactive, built from public data, and free to explore with no sign-up.

Charity Data Around the World

Global sources

Click a country to find its Charity Commission equivalent, public registers and giving research — a starting point for learning from abroad.

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The Missing 50

Public attitudes

Half of UK adults never give to charity. Meet fifty of them, see what actually stops them, and test interventions drawn from published research.

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Top 1,000 Charities

Fundraising research

Charity Commission data turned into a dashboard you can act on: who is growing, which causes are rising, and where legacy income sits.

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All insights & dashboards →

AI Training

What does your team need to learn about AI?

The training is being built now. Register to hear first, and tell us what would help most — it shapes what gets made first. No account needed.

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